Being in graduate school is great but one down fall is that it has been difficult for me to read for leisure due to the many chapter I have to read in one week! I’m really looking forward to walking across that stage next year so I can get into my library collection! And of course follow my dreams…..But back to the library collection.
One book that is a new addition to my collection is THE TANNING OF AMERICA By Steve Stoute.
Meet the Author
Steve Stoute is the Founder and Chief Executive Officer of leading brand-marketing firm Translation. His track record as a consumer brand marketer for Fortune 500 companies makes him one of today’s most influential voices in entertainment marketing and pop culture. With a diverse client roster that includes brands such as McDonald’s, State Farm, Target, Estee Lauder, Budweiser, Wm. Wrigley Jr. Co, Microsoft, Coca-Cola, and Lady Gaga, Stoute continues to revolutionize the way blue-chip marketers and superstar artists connect with consumers.
The Tanning of America
In THE TANNING OF AMERICA: How the Culture of Hip-Hop Rewrote the Rules of the New Economy (Gotham Books; On-Sale 9-8-11), Stoute draws from his diverse background in the music industry and brand marketing to chronicle how an upstart art form – street poetry set to beats – came to define urban culture as the embodiment of cool. Steve Stoute’s understanding of how hip-hop morphed into mainstream culture enabled him to relate to a new generation of thinking, which catapulted him to the forefront of pop culture – where he still remains today.
Only having the chance to read a few chapters, this book has already opened my eyes to view Hip-Hop, advertising and the marketing culture in a new way.
So go out and get this book! It’s a must read!
For more information about The Tanning and Steve Stoute please visit:
